Search
For Information Wasting Professionals' Time
Anthea Stratigos, CEO of Outsell, reporting on the survey results,
"2001 vs. 2005: Research Study Reveals Dramatic Changes Among
Information Consumers," concludes that professionals are shifting
away from their Internet research methods of just four years ago to more
efficiently gather information and get on with their jobs. They are now
looking more to their peers and colleagues, "alerting" services,
and other conveniences.
According to the new survey, 67 percent of professionals now go to the
open Web for information, versus 79 percent in 2001. Fifteen percent rely
on their corporate intranets (up from 5 percent), and nine percent consult
their colleagues (up from 5 percent). In addition when seeking information
fewer now prefer to get it themselves (51% down from 68%) preferring to
rely on regularly scheduled updates, members of their team, or their
library.
Today's professionals spend 53 percent of their time seeking out
information. Four years ago, knowledge workers were able to spend 58
percent of their time analyzing and applying what they had found.
Collectively, the time spent gathering and looking for information
translates to an estimated. 5.4 billion lost hours per year for US
corporations.
Time Spent Between Gathering and Analyzing Information
2001 vs. 2004 (% of each group)
|
|
Gather
|
Analyze
|
|
2001
|
2004
|
2001
|
2004
|
Finance/HR/Legal
|
42%
|
52%
|
58%
|
48%
|
Information Technology
|
45
|
55
|
55
|
45
|
Sales/Marketing
|
44
|
58
|
56
|
42
|
Science/Engineering
|
46
|
42
|
54
|
58
|
Manufacturing/Purchasing
|
44
|
49
|
56
|
51
|
Total
|
44
|
53
|
56
|
47
|
Source: Outsell, May 2005
|
Comparing the new research with results from 2001 shows a number of
trends, says the report:
- Today's users are backing off from self-service models and relying
more on information intermediaries
- Users of all kinds are increasingly interested in competitive
information
- The time users spend gathering information has increased from 8 to
11 hours per average workweek, and that "gathering time" has
also increased in relation to the time spent analyzing and applying
it.
- Another change in this period is a strong consolidation of search
engine preferences around Google, compared to the six search engines
that reached reasonable numbers in 2001
- Discretionary spending for content is down among end users, a trend
that puts fee-based commercial vendors at risk compared to ad-based
ones
For more
information.